Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. All these digital features have now come to out-of-home.”

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? With the long-awaited (dreaded?) Your Thoughts?

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. However, Tom and his team had limited visibility into revenue performance from each channel.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns.

Marketing Attribution 120

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. This is a SaaS platform designed for larger businesses.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. This is a SaaS platform designed for larger businesses.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Choozle

JULY 26, 2023

Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. Many brands have been tightening their approaches to stay afloat – and in a time of unpredictability, it’s common to see marketing budgets trimmed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? What is marketing attribution? Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. Marketers must engage with multiple buying committee members rather than relying on just one lead source to succeed. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Liveintent

MARCH 30, 2022

And, as the industry knows, first-party data will be a crucial component to achieving addressability in a cookieless world, which, when properly activated, can pay dividends across several areas of your business unrelated to email. This approach can also help you expand existing advertiser partnerships. First-party data and marketing.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Exactly, Bart.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. How to connect your marketing and sales data. UTM parameters.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Choozle

AUGUST 27, 2021

The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. Jump to: What is a full-funnel marketing strategy? The stages of the marketing funnel. The value of full-funnel marketing. The value of full-funnel marketing.

Top of Funnel 74

Top of Funnel Marketing Funnels Paid Content Work Management 74

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

QuanticMind

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Shift to A Digital Reality. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. If these impressions are ignored, marketers will use incomplete data to manage their marketing budgets – wasting money and missing out on improving their performance.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Madison Logic

OCTOBER 18, 2022

ABM Platform recognized by customers for data-driven, multi-channel ABM strategies that accelerate the customer journey, shorten sales cycles, and positively impact ROI. The G2 Fall Grid was calculated based on customer satisfaction and market presence within a product category.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Enterprise Management Account Based Marketing 52

PureB2B

MAY 30, 2022

Your business growth will stall. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. Multi-Channel Strategies Work.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? That’s a challenge for many.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with.

Social Media 140

Social Media Media Privacy Transparency 140