Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. When you harness this type of insight, you get to the heartbeat of what powers the business. What is technographic data? It boasts roughly 8000 technologies in the marketplace.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? out of 500,000 businesses) with a 98% CEO approval rating.

Account Based Marketing 92

Account Based Marketing ABM DemandBase Marketing Analytics Tools 92

Engagio

JANUARY 30, 2024

This model is often seen when performing churn analysis, helping identify critical factors contributing to customer churn and empowering businesses to take proactive measures to retain high-risk customers. As with most things in business (and life), it depends. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. Yes, it’s true that there are other segmentation tools on the market. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. How do you build a segmented list using Demandbase Selectors in “basic” mode?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Contently

JANUARY 31, 2023

Using predictive analytics from AI, businesses can use what they learn from sentiment analysis to broadly improve the customer experience. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. In your inbox.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. The success of early 1:1 approaches to ABM caused marketers to seek ways to scale the impact, and practitioners developed additional approaches for 1:Few and 1:Many ABM.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunities.

Marketing Automation Services 116

Marketing Automation Services CMS Development Work Management Marketing Management 116

Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. How are they responding to marketing programs?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. How are they responding to marketing programs?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. Rather than a hand-off baton pass, in Account-Based Experience (ABX) the Marketing and Sales departments operate as a team. The Play Metaphor.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

SalesIntel

APRIL 19, 2024

Provides comprehensive overviews of contacts and businesses. Automates data enrichment workflows for real-time updates. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Provides comprehensive overviews of contacts and businesses. Automates data enrichment workflows for real-time updates. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Including evidence of research relevant to their business is the most effective way to do so. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

JANUARY 21, 2022

ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Does the vendor seem to understand our business and our marketing needs? But how do you make sure you are choosing the right platform for your organization?

Account Based Marketing 119

Account Based Marketing Marketing Automation Services Marketing Management Vendors 119

Engagio

JUNE 29, 2021

There is already so much of the legacy stuff, often woven throughout the many businesses in a network of perilous dependencies. The engagement data often comes from your website, CRM, and marketing automation system. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Disclosure: Demandbase is a client of my employer.] The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

The ABM Agency

FEBRUARY 27, 2024

The creation of a COE is a deliberate move towards institutionalizing ABM as a core business strategy, embedding it within the organizational DNA to drive sustained growth and competitive advantage. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Velocity Partners

FEBRUARY 27, 2024

That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Performance brands don’t just win more business, they shape the whole marketplace over many years. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Branding 77

Engagio

JANUARY 12, 2021

ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. With this insight, you can identify Marketing Qualified Accounts (MQAs). Enough said. (OK,

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. How do they support your business objectives, and . How are they integrated? Identification.

Ideal Customer Profiles 115

Ideal Customer Profiles Work Management Planning Marketing Automation Services 115

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings of 2019.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Full Circle Insights

NOVEMBER 10, 2022

Adopt products that provide intent data: One of the reasons ABM is growing in popularity is because companies like 6sense, Bombora and Demandbase can now provide third-party data that detects targeted accounts’ interest in intent topics, enabling deployment of ABM at scale.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. Read on for 15 great tips from ABM practitioners and vendors.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. Many martech leaders maintain a “martech roadmap”—a dynamic, flexible plan that aligns a company’s martech stack with their business goals.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

DemandBase

APRIL 27, 2020

How has this store managed to stay in business so long? While every type of marketer can succeed with ABM, they each interact with ABM in distinct ways. In this post, read the perspectives of leaders in Partner Marketing, Marketing Operations, and Sales Development & Enablement. Partner Marketing.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Lake One

OCTOBER 11, 2023

This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Measure Marketing ROI: Best Practices from the Experts.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

KoMarketing Associates

SEPTEMBER 16, 2020

2020 has changed the rules in many parts of business. Marketers and companies are more open to doing things differently, given how different everything is. B2B firms no longer have room for Sales and Marketing to be out of sync. You’re not too far behind your competitors, and you may even be ahead of some of them.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269