Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

SnapApp

APRIL 4, 2018

This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . It signals brand awareness, and is a much better leading indicator than total traffic. . “In God we trust. All others must bring data.” – W. Edwards Deming. . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what?

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Chapter 2: Filling the Gaps. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SmartBug Media

MARCH 10, 2020

Expand your reach within those accounts. Engage those accounts with relevant content and outreach. As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Make no mistake, automation can do wonders for your bottom line -- if you avoid the purchasing pitfalls.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. So, across 9 categories, and 9 extraordinary companies doing great things with video, here are your 2016 Video Marketing Award winners!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. What to try: Invest in other teams’ success. Well, guess what?

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. We’ve got your back. No need to worry, though. Read on to find out what these are! Jens Madsen HeatXperts.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Leave your questions, I will ask them of our very, very special guest.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Sales Readiness.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Heinz Marketing

MARCH 25, 2019

I asked Jamie: “I’ve noticed in a lot of your marketing, and a lot of your messaging, that you’ve made the shift from social selling to digital selling. ” To whet your appetite, here is part of Jamie’s reply. It’s just infusing the 21st century into your sales place.”

Top of Funnel 82

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 82

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Velocity Partners

NOVEMBER 13, 2018

As a marketer, you could go an entire career without re-naming and re-branding the company you work for. The allure of brand candy. Branding is the sexy bit of B2B marketing, a discipline (let’s face it) not known for its sexiness. Must be the brand. As exciting as re-branding can be, it always comes at a cost.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

Customer Experience Matrix

SEPTEMBER 23, 2009

Smarter Content on the Way Let’s start with Omniture/Adobe. This is needed because content increasingly exists outside of plain vanilla Web pages that can be tracked with conventional techniques. Content that can itself “phone home” rather than relying on the carrier medium could be the long-term answer.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Paul Gillin

JUNE 9, 2011

You’re better off investing in professional communicators and teaching them what they need to know about your business. The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. My advice: don’t bother. What’s that going to cost you? Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Online Marketing Institute

JULY 31, 2009

Here’s how I see it and I’d like to hear your views as well. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Most recently, Marketo just announced their lead management solution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Social media platforms have made it harder for individuals and businesses to ramp up their visibility. The marketplace of digital content is more crowded than ever. Regularly produce and update content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Acoustic Campaign (via Acoustic).

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Metadata

FEBRUARY 16, 2021

I also got to work for Elissa for the last year, I think, of your tenure there. And I really love the little that I know about what you do and what you value in your personal life. So, yeah, I can probably give you a good run for your age, Elissa. Jason Widup: So, first, I’d like to introduce Elissa Fink. Thanks, Jason.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52