Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Your inbox view is what subscribers see from your brand or business in their inbox. Unsubscribe rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Indirect business impact. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Direct business impact. Indirect business impact.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Litmus

OCTOBER 14, 2021

It’s important to block out the noise and key in on the metrics that matter most to your business. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. Email list health.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

SmartBug Media

AUGUST 23, 2023

However, there are major ways in which AI capabilities benefit marketers and other business professionals. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Email marketing helps organizations acquire and retain customers, build businesses and make more money. Click here to download!

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Salesforce Marketing Cloud

APRIL 15, 2024

Today’s subscribers expect so much more from the companies they do business with. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Blaze your trail today Ready to take the next step in your career?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 87

Email Marketing Privacy Protection Privacy Paid Search Agency 87

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore. Enter: The post-cookie era.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. The end of the year is busy for everyone, and your email program is no different. November 27th : Small Business Saturday.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. Unsubscribes can be good for business. Make unsubscribing easy.

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Template Privacy Protection Mobile Marketing Click Rate 100

DotDigital

SEPTEMBER 3, 2021

It’s like not picking up a call from a good friend or answering a text message straight away when you’re busy, it’s not a good time right now, but when you’re free, you’ll pick up the phone and find out what they wanted. It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Adobe Experience Cloud Blog

JANUARY 10, 2011

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Leveling the Playing Field.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Martech

MARCH 30, 2022

Testing segments via business-as-usual campaigns. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block.

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Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. What works for one brand may not work for yours. The world is changing.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

APRIL 4, 2024

To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90