Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. This will vary depending on businesses but, you should start at a high level before diving deeper.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Indirect business impact. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Direct business impact. Indirect business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 14, 2021

It’s important to block out the noise and key in on the metrics that matter most to your business. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. Email list health.

Marketing Report 75

Marketing Report Email Marketing Privacy Protection Paid Search Agency 75

SmartBug Media

AUGUST 23, 2023

However, there are major ways in which AI capabilities benefit marketers and other business professionals. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

Privacy 58

Privacy Email Marketing Privacy Protection CAN-SPAM 58

Salesforce Marketing Cloud

APRIL 15, 2024

Today’s subscribers expect so much more from the companies they do business with. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Blaze your trail today Ready to take the next step in your career?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Email marketing helps organizations acquire and retain customers, build businesses and make more money. Click here to download!

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 85

Email Marketing Privacy Protection Privacy Paid Search Agency 85

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. The end of the year is busy for everyone, and your email program is no different. November 27th : Small Business Saturday.

Planning 104

Planning Deliverability Privacy Protection Email Campaigns 104

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

DotDigital

SEPTEMBER 3, 2021

It’s like not picking up a call from a good friend or answering a text message straight away when you’re busy, it’s not a good time right now, but when you’re free, you’ll pick up the phone and find out what they wanted. It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. Unsubscribes can be good for business. Make unsubscribing easy.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Monitoring deliverability or inbox placement. Countdown timers.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Martech

MARCH 30, 2022

Testing segments via business-as-usual campaigns. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

APRIL 4, 2024

To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. What works for one brand may not work for yours. The world is changing.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Goolara

FEBRUARY 26, 2019

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. The California law applies only to for-profit businesses, so nonprofits can breathe easy. GDPR Arrives.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

These laws are designed to: Protect subscribers from unsolicited emails Ensure transparency about data collection and usage Give individuals control over their personal information For brands and businesses, following these laws reduces the risk of legal issues. And as technology advances, so do privacy measures.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88