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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. de-duped, error-free, and labeled appropriately)? Data strategy answers critical questions such as: Are you working with quality data (i.e.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

of firms have provided access to sales information for sales reps while 90.35% agree that salespeople must demonstrate a level of dedication before being given access to sales data. Sales representatives must have access to information to make contact and spend less time hunting for information and more time selling.

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” The three days most definitely didn’t disappoint. Had Liz and her team gotten lucky this time around, with this lead and this account?

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Email Lists: Should You Rent or Buy?

The Point

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.)

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Ongoing management of data (de-duping, enriching, etc.). Who communicates key information to sales and other stakeholders? Business knowledge and consultative abilities.