SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. Data might degrade due to a variety of reasons.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

ConvertKit

OCTOBER 30, 2018

Affiliate marketing is a strange beast in the online business world. I think we can all agree that gets tiresome after the 100th duplicate email! Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? And then there’s the sea of identical swipe copy…Never mind.

Product 93

Product De-duping Budget Programs De-duplication 93

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Duplicate leads.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

seo.co

OCTOBER 24, 2022

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Duplicate Content Defined.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Uniqueness : Are there duplicate records? vs. “avenue”) Accuracy : Is the information correct? Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120