article thumbnail

SEO for Small Businesses

Sharpspring

SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. Google now penalizes these tactics and will de-rank sites that use them.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. In other words, lead management is a complex system comprised of several different processes, each of which is essential to your success as a business. Combat this problem by scrubbing your lead database and removing duplicates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

27 RevOps best practices for driving revenue growth

Rev

Of course, building a revenue operations team is only the first step. This will ensure that the RevOps goals stay aligned with the overall business strategy and goals. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience.

article thumbnail

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Given R’s amazing potential to increase productivity by reducing the time needed to complete data projects, all businesses in 2016 manipulating data or statistics should leverage R or a similar statistical programming tool. In particular, I’d recommend the courses from Johns Hopkins to achieve this end. Where R Trounces Excel-.

article thumbnail

How we Automate Outbound for sales

Albacross

Business was good. Afterall, a sales team is only effective when it’s busy and ours had quiet periods. Of course, there were ‘things’ we could do that most marketing experts agree would increase traffic but, ultimately we had limited control over the speed at which we’d see results and how much that would yield.

article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

article thumbnail

The 2020 Data Governance Guide for Beginners

Martech Advisor

This data needs to be organized to be able to extract value from it and drive business decisions. Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. It is the accountability a business has toward customer data.