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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

As AI intensifies the need for trusted data, many businesses are rushing to fortify their data foundations. To get the most out of data for small businesses, it needs to be “clean.” Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives.

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SEO for Small Businesses

Sharpspring

SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. Google now penalizes these tactics and will de-rank sites that use them.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business data. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.

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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Generally, you should be looking to remove data that is not going to help your business make a decision or data that is incorrect, and therefore would provide inaccurate results or worse—skew decision-making the wrong way.

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How to improve marketing ROI with clean data

Martech

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” It helps organizations make better decisions for their customers and, in turn, increases ROI.