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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Aligning with Business Goals Analyzing metrics aligns your campaigns with your business objectives. A high CTR means your ad is compelling and relevant.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. Contact us today to learn more or book your free consultation with our team!

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PPC for Manufacturers: Use it to Boost Sales & ROI

Go Beyond SEO

Implementing PPC for your manufacturing business can give you a competitive edge and surpass your competitors. Furthermore, PPC allows manufacturers to create targeted advertising campaigns that align with their business objectives. PPC empowers manufacturers to reach their business goals and drive revenue.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Conversion can also be thought of as business “outcomes”. Customer lifetime value (LTV) is the total worth to a business of a customer over the whole period of their relationship. Return On Ad Spend (ROAS).

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Developing this top-tier fan can only benefit the business. Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. Mark Colgan , B2B Sales SaaS Consultant at Yellowo , supports Ackerman’s recommendation.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.