Valasys

SEPTEMBER 19, 2019

To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Marketers use blended ABM strategies to scale up their sales.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Televerde

NOVEMBER 3, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. The latter requires proficiency in Business Intelligence (BI), data, and analytics.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 30, 2019

Business Insider reported that millennials have disrupted countless industries from napkins to Applebees. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

According to Hootsuite, 75% of the B2B businesses market on Twitter. Rather than trying to explain every data point, just a handful of Twitter KPIs can give the marketers all the information required to seize the new opportunities & improve their marketing endeavors for a better Return on Investment (ROI).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. Having, a human face helps better in enhancing business’ trustworthiness.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 13, 2019

The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic. As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

APRIL 3, 2020

Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. The buyer of the products in these transactions is a business. com , in the year 2018, 48% of companies conduct 50-74% of all corporate purchases online and 23% of companies do 75% or more of their purchases online.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue. Make Business Connections: .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Tips to Leverage Creative B2B Marketing Ideas for Small Business Success. Modern-day marketing isn’t cheap. The following are some affordable marketing ideas for small businesses: 1.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56