Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Host a co-marketing offer with a partner.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

Social Media 138

Social Media ROI Media Correlation 138

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. DG: So, our mission at Drift is really to transform the way businesses buy from businesses, and the way that we do that is through conversational marketing. DG: So, my background.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Engagio

JUNE 2, 2020

How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Even with enterprise business software. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. So, what does that actually look like?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Even with enterprise business software. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. So, what does that actually look like?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Marketing Institute

AUGUST 22, 2018

Businesses have begun to expand their view of the loyalty value proposition, including how to quantify it, reward it, and maximize returns from it. The building blocks of lasting brand engagement piqued the curiosity of cultural scientist and Iconoculture co-founder Mary Meehan. As a recent MarketingWeek podcast discusses, U.K.

Loyalty 69

Loyalty Ideal Customer Profiles Brand Identity Branding 69

Vidyard

OCTOBER 20, 2015

. “Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hubspot

OCTOBER 29, 2012

Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails. For example, maybe you have a contact field that indicates whether or not a lead has requested a demo of your product. Step 2: Trigger the Desired Actions. 2) Sending Automated Emails.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

SnapApp

JUNE 2, 2017

We’re all super busy, and while coming up with new ideas can be the fun part of a marketer’s job, it’s also not always the easiest. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. back to top. . Create a poll where attendees can rank speakers.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Ask them what challenges your solution helped them to overcome, and why they decided to do business with you in the first place. Education, tutorials and product demos.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. For example, you can use YouTube or IGTV to upload long-form content and Facebook, Twitter, and Instagram to post nuggets of the main video. Example of HubSpot's Resource Section for Downloadable Content.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . Our main approach for getting qualified leads for our business (and those of our clients) is to run Facebook ads with interesting video that is not selling, but about the topic. From there you can calculate the ROI from engaging with a brand that provides CRO services. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Each and every episode of Marketing Marvels includes and overview and a quick demo of cutting-edge marketing technology that I personally endorse and recommend, plus Q&A, to help you decide whether this technology is right for you and your business. Just show them the demo and then I’ll tell you. Dan: You nailed it.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Martech

SEPTEMBER 30, 2021

Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Give your business a face on LinkedIn. More social, more video. B2B influencers.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28