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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

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6 Skills You Need To Be A Social Media Professional

Convince & Convert

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Rather than offer a traditional weight-loss approach—including prescribed meals, weekly weigh-ins and meetings, and celebrity before-and-afters—the Noom weight-loss subscription app provides a nutrition plan, personalized coaching, and an online community for people on the go. The word convenience is key.

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The Top 10 Brand Personalities of 2019

DivvyHQ

In addition to capturing many consumers’ desire for simplicity and savings, Brandless also emphasizes community. According to a poll , millennials prefer to do business with companies that give back. Users can even join classes live without having to go to the gym. They also talk about giving back. But maybe simple is better.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Let’s look at a few of the biggest forces impacting retail and e-commerce businesses, as well as some top content opportunities you should explore to remain competitive and prepare for the next wave of challenges poised to shake up the marketplace. Click To Tweet. Some light at the end of the funnel.

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Nine brands innovating customer-centric retailing today

ClickZ

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Key takeaways for retailers. Who wants to buy your product and why?

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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Moz

This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account. You might run an online survey, or you might do some quick spot interviews right in your place of business. Psychographics: How do your customers think?