What is the True Cost of Bad Data for Your Business?
Zoominfo
MARCH 8, 2022
Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. What is poor data quality?
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