Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Given the busy nature of customers online today, it is essential to ensure that advertisers design a brand message and creative that catches the users’ eye.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

MARCH 28, 2018

AR sampling is already a viable way to attract business, but as digital shopping continues to thrive, that sort of testing is only going to become more important. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. Think Snapchat filters but with actual products.). Transport Audiences. Combat Isolation.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. And that may be part of the plan for the NFL.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not). rolls out.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. It required solid investments, relevant connections, a team of professionals, and a clear business vision. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. The 1950s brought color TV and remote control to life.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. Advertisers need to embrace measurements that relate to sales and push their partners to adopt conversion-based metrics so that they can track how mobile advertising spend has impacted their business. Addressable Geo-Fencing.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

QuanticMind

JANUARY 3, 2019

Yet, despite these threats, many businesses have done little or nothing to bolster GDPR compliance. A common misconception is that GDPR isn’t applicable to advertisers if they don’t have a business presence within the EU. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The power of video marketing is immense & hence compiling the following YouTube statistics for B2B marketers can help the brands outshine their video marketing endeavors using YouTube to optimize their business bottom-lines: 1. According to eMarketer , 93% of video watchers in India watch Youtube. YouTube statistics for Businesses.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. How do they get positive, quantifiable business outcomes? View the original article here.].

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 When a brand supplies enough of these positive transactions, our relationship with the business builds into a sequence of exceptional scenes, until we reach a tipping point of action. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 When a brand supplies enough of these positive transactions, our relationship with the business builds into a sequence of exceptional scenes, until we reach a tipping point of action. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

Biznology

JULY 31, 2017

Advertising is the Internet’s main business model. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. First is industry ownership.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Finally, the business world catches up. Ann Handley.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Claim and verify your Google Business Profile. Reviews are another signal to Google that your business is trustworthy and reputable.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126