Business Cable Demographics Emarketing 
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.
Martech
NOVEMBER 28, 2023
By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.
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Martech
APRIL 1, 2022
Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.
Contently
DECEMBER 8, 2016
The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Some, sans cable subscriptions, simply tuned out. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer.
Contently
SEPTEMBER 20, 2016
It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. Digital video is still a lot like cable.
Martech Advisor
OCTOBER 24, 2019
Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. Advertisers need to embrace measurements that relate to sales and push their partners to adopt conversion-based metrics so that they can track how mobile advertising spend has impacted their business. Addressable Geo-Fencing.
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