Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

Service 100

Service WOM RSS Digg 100

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. From twenty feet above you tell the business man: Look on twitter.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

DivvyHQ

NOVEMBER 14, 2018

Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz. and reinforced by data.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. Positive customer experiences (in person and across digital channels) could very well lead to more business down the line. B2B Buyers Aren’t Alone in the Process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Early-stage businesses have a tough time breaking through the clutter to get their message across.

Practices 43

Practices Examples WOM Media 43

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

KoMarketing Associates

JANUARY 30, 2013

The content team is busy writing, campaigns are being launched, landing pages are being tested, and you’re starting to generate buzz in various social networks. Check out some cool ideas over at the WOM blog. The regular season is long though so you need to constantly be re-evaluating and adjusting. Super Bowl.

SEO 120

SEO Elasticity WOM PR 120

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. Social CRM is an enormously important aspect of SM, especially for B2C businesses with a loyal, engaged customer base. It makes complete sense.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. marketers and business owners. We need one, too. Tweet This!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40