KEO Marketing

JUNE 16, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. Post-redesign traffic from natural search increased by 86 percent and overall monthly traffic increased by 21 percent.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. That’s called cost per lead, or sometimes cost per acquisition.). Try it for your business.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Use video testimonials and/or interview your customers and convert them into podcasts.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. Not only did it boost traffic with Instagram , but it also helped to get more leads. What worked?

Paid Search Agency 185

Paid Search Agency VALS Ads Practices 185

Only B2B

FEBRUARY 10, 2023

Generating leads is a crucial part of any business-to-business (B2B) sales and marketing strategy. As a B2B company, your success depends on your ability to generate leads and convert them into paying customers. Referral lead generation can be an effective way to reach new potential customers and generate leads quickly.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Single Grain

FEBRUARY 24, 2023

Achievements: Single Grain designed a customized digital solution to help Twenty 20 reduce their cost per MQL by 72.49%. They decreased Nextiva’s cost per lead by 41.37% year-over-year on paid ads leading to reduction in their ad spend for the same number of leads. Why Choose Disruptive Advertising?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Lead-to-demo ratio: A lead-to-demo ratio shows how many open leads are accepting demo requests from sales.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Circle Studio

OCTOBER 12, 2017

Call to action – An “ask,” such as inviting viewers to share a Facebook page, subscribe to a blog, learn more or download a whitepaper. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Buyer Personas.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 6, 2019

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). The first step is, of course, getting traffic to your site. Stage #2 – Information Search (MOFU).

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. They can be created and ran by individuals, professionals, and bigger businesses.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28