Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect?

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Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

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Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. The focus is squarely on you, your company and its products and services.

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Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

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Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

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Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

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Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. For example, no software in the world can flag the error between their and there. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Start with some baby steps and fine tune as you learn more.

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Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

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Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

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Industrial Marketing Today

APRIL 26, 2010

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years.

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Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Design wins lead to production volume orders. Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

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Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I hit the mother lode!

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Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do.

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Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

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Industrial Marketing Today

OCTOBER 26, 2009

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. What’s the solution?

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Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. Grow your in-house list by implementing a lead generation tactic.

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