Vidyard

NOVEMBER 6, 2018

We saw the highest click-through and engagement rates of any campaign we’ve run in recent years. With a new video-based ‘demo center’, IR has seen a 410% increase in the amount of pipeline generated via its website and a significantly increased close rate. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Webbiquity

DECEMBER 20, 2021

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. USPS even conducted their own survey where they found that response rates to direct mailing fluctuate, but it is not uncommon to see figures in the 25% range. Guest post by Marina Turea.

Creativity 280

Creativity B2B Marketing Marketing Strategy Marketing & Strategy 280

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Graham

DECEMBER 30, 2020

Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Email response rates have been falling for over a decade, but the low cost means it is still an effective channel. Average response rates for B2B campaigns are likely to be 15.1%

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

B2B Digital Marketer

MARCH 4, 2021

Click to access unedited transcript. I mean, we often say, well, business to consumer that’s, you know, to a human, to a person, but I’m a business to business and there’s still a human on the other end of the business. You will have a much better response rate if you’re clear like that.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

B2B Digital Marketer

SEPTEMBER 22, 2020

Click to access unedited transcript. Um, and in being able to incorporate that into the business to business, uh, digital marketing, interactive marketing, and ultimately sales activities and customer retention activities is really vital, is really vital. John’s website: [link]. Show Transcript. Unedited Transcript.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. With content management added to the mix, this will let businesses deliver the most relevant and timely messages to their audience, boosting open/response rates.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Albacross

MAY 22, 2019

You don’t want your visitors to get distracted, and start clicking around on your site. If you’re tracking your views, impressions and click-throughs, you should be pretty familiar with the best performing blog posts on your site. Use questions in your email titles to improve open rates. Why is this the case? Costs involved: $0.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. In this post we’ll focus on optimizing response rates. Please click the ‘play’ button to start. We need one, too. consider it an Owners Manual for B2B marketing today. Perhaps you’ve never seen “Breaking Bad.&# Why Email Testing?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40