Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

DivvyHQ

APRIL 26, 2017

“We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters. Reduce the Chaos – DivvyHQ’s multi-calendar architecture helps keep content chaos at bay.

Work Management 41

Work Management Marketing Management Case Studies Case Study 41

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. They can also help motivate current customers and clients to continue to do business with your company. Also, how to use customer testimonials and case studies to increase trust in your business. What is testimonial marketing?

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Messaging that remains consistent across different channels.

Personalization 126

Personalization Practices Allocation Enterprise Management 126

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. If your customer success team has recurring discussions with your end users, use these discussions as an opportunity for your account managers (or customer success managers) to introduce new products, betas, case studies, and functionalities that your end users can explore.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Marketing Insider Group

JANUARY 27, 2020

Whether it’s an e-book that provides details about key industry suppliers for your B2B customers or a guide on how to write a memoir for your book self-publishing business, giving away a resource they can use during the coming months will help build goodwill among your target customers. May: Publish a Case Study or Two.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Martech

APRIL 7, 2023

Making the case to move off the status quo has been a popular sales and marketing strategy for several years. ” Customers change in seconds, markets shift in minutes and business threats and opportunities appear daily. Note that more case studies are not enough.

B2B Sales 129

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 129

MLT Creative

SEPTEMBER 2, 2011

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts. Download advanced content from our B2B Marketing Idea Series:

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. This post will answer those questions and more. What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ClearVoice

OCTOBER 26, 2022

Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. You can do this with: Case studies: Case studies allow you to show prospects how your other customers have used your solutions and what problems they’ve solved by doing so.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Excelsior Research

AUGUST 24, 2022

Such study can help you bring a knowledge on unwanted losses. When a company is concerned with the business and the market, it always analyses the customer’s preferences in advance. But in case of B2B sales it refers to the business to business transactions. Know your Win-Loss Analysis to boost B2B Sales.

Analysis 52

Analysis B2B Sales B2B Forecasting 52

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Top Rank Marketing

NOVEMBER 15, 2023

It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. Get started now and explore our all-new 2023 B2B Influencer Marketing Report. LinkedIn is a TopRank Marketing client.

Work Management 133

Work Management Marketing Management B2B Marketing B2B 133

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). In fact, one study found that in 90 percent of cases , an email call-to-action like “more info” or “learn more” out-performed calls-to-action like “buy now.”.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Ready to grow your B2B business with innovative digital marketing? We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. In the case of Lake Software they’re using intent data with one of their ad providers and matched that to their ICP.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Conversica

MAY 31, 2021

And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Use Cases for Conversational AI Across Industries. Let’s drill down into some use cases. It’s a win-win.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

RDIGS

JUNE 13, 2023

Create engaging and informative videos highlighting your products or services, demonstrating use cases, or providing valuable insights. This could include customized case studies, industry reports, or personalized email campaigns. This will help you create personalized, targeted content that resonates with your audience.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Optinmonster

DECEMBER 21, 2023

Our templates are designed for a wide range of use cases and are fully customizable. In most cases, podcast hosts are always looking for new guests to invite to their show. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. 69%) and Facebook (.77%).

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

sagefrog

NOVEMBER 6, 2023

It’s also worth looking at businesses whose brand identity you admire and generating ideas inspired by their marketing strategies. Remember that new content doesn’t have to be text-heavy blogs, whitepapers, or case studies.

Social Media 52

Social Media Social Marketing Planning Tips 52

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Case studies, for example, are a great way to showcase your products and tell a story at the same time. The structure of the case study is in itself a narrative one: A problem. Guest post by Irma Hunkeler.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. Marketers, in this case, may create a buyer’s journey perspective that is geared towards getting company A to make the final choice of an ERP application theirs.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. With repeat business being so essential to B2B organizations, make sure you follow-up and examine the return you’re providing for them. It can be a great case study to draw from.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Knowing Your Target Audience Knowing and identifying your target audience is critical for any B2B campaign.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Knowing Your Target Audience Knowing and identifying your target audience is critical for any B2B campaign.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. That means that in around 8 out of 10 cases, the winner has already been preordained and the sale is theirs to lose. Build an evidence base as 20% will seek references and 18% look for case studies.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Navigate the Channel

NOVEMBER 15, 2022

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Marketing Insider Group

MARCH 9, 2020

You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. For instance, let’s say your original blog post was a tutorial on how to use your new software. That’s exactly what account-based marketing does.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260