Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? How to write engaging blog posts. Answer questions using FAQs your target business readers may ask.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

NOVEMBER 3, 2011

Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content. One way to get over this hurdle is to repurpose some of your existing content into blog posts. Write about the availability of your data sheets and product catalogs in different languages (where applicable).

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal Productivity Improvement =. Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Productivity Improvement =. Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JUNE 6, 2012

They have, however, indicated interest in your company, products, or services above and beyond simply subscribing to receive an update that a new blog post was published. So there's opportunity here to increase their engagement level! To do that, we have to consider why they are still living in the 'prospects' stage.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

ClearVoice

JUNE 3, 2022

For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. That can be as simple as addressing customer pain points, answering frequently asked questions (FAQs), or speaking with expertise on a specific topic.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

The Lead Agency

MAY 12, 2022

By using specific keywords in your blog posts, you have the opportunity to target the very questions users are looking for answers to and drive them directly to deeper resource pages on your site, such as product pages and FAQs. This strategy should largely be directed towards your business niche. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

MARCH 30, 2011

Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Click here for Joes Speaking Engagements and Detailed Bio. The rules of marketing have changed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 1, 2010

I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] He asked me if people would really read this and respond. Well stated.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Blog posts. Maybe they'd like to know more information about them (say, their marketing techniques?) Whitepapers. Slide decks.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

- Webbiquity , August 30, 2010 Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40