Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: dialog. Website: products and services.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Blog this on Blogger. Neutral , rational, logical, analysis of facts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Have the icons display alongside your blog posts. If so then include Reddit and Digg. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. The blog you save may be your own! Blog this on Blogger.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 15, 2010

I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long. Blog this on Blogger. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

LeadSquared

OCTOBER 24, 2013

Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” If you are setting up a business blog with monetization in mind, WordPress is a definite choice. Use CopyScape: duplicate content-detecting service.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Webbiquity

JANUARY 8, 2010

Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. Who should write for your blog? Avoid being derivative.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Your blog works exactly the same way. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 12, 2010

If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Who else will be involved? Subscribe to the comments for this post?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

MARCH 24, 2011

But using your blog this way can be detrimental. “Businesses want to write dry, information-based articles that highlight their own accomplishments,&# explains Angela Neal , an online marking consultant based in Scotland. Failure to Link Links should be an integral component of anything that calls itself a blog.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

WebMarketCentral

JUNE 10, 2008

The blog subhead helps establish the personality of your blog. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Exposure for your blog on Web 2.0

Blogger 20

Blogger SEO Web 2.0 RSS 20

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 100

Resources Tips Blogger Social Media 100