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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Insiders

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10 Tips To Build a Consistent B2B Content Marketing Plan

Directive Agency

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. A worthy goal is to publish up to three posts a week: two blog articles and one evergreen source.

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What to Know Before You Start Your Blog

Webbiquity

From carrying out ideas and choosing a domain name to selecting a design and comparing web hosts on a site like webhostingchoice.com , the steps for publishing a blog should be carefully considered and taken to avoid poor aesthetics or a unreliable CMS program. Identify the type of blog that you want to create. Build Your Blog.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. SEO the blog. Use Twitter.

RSS 100
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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

Depending on the theme you’re using, it may be easy or very difficult to create a page template that hides the header, navigation menu and sidebar(s) for the handful of specialty pages you want to create. Share this on LinkedIn. Promote this on Orkut. Blog or Website: Do You Use Wordpress as a Website? Share this on Mixx.

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Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40