Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Augmented Reality For B2B Marketing in 2011?" Mobile growth is hot.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 17, 2010

Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results. Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 30, 2010

Commerce: Mary talks about how the rate of product improvement is unprecedented. Augmented Reality For B2B Marketing in 2011?" There is still tremendous upside in the move to online as the percentage of time spent on the Internet still far outpaces the percent of ad spend. Mary thinks mobile usage will help fill this gap.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Augmented Reality For B2B Marketing in 2011?" The usual end result is a list of reasons in the “For” column that is much longer than the list of reasons in the “Against” column.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. Augmented Reality For B2B Marketing in 2011?" Cross-sell. “The best laid plans…&# We did not plan for this.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Augmented Reality For B2B Marketing in 2011?" Many of us are guilty of falling into the trap of activity-based reporting: I ran 10 campaigns last year, I sponsored 3 industry events, etc.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

This translates to a dismal right party connect rate of 1 to 1.5%. While you can’t alter connect rates – you have complete control of both, the activity levels and the right party connects. Augmented Reality For B2B Marketing in 2011?" Maybe, 10 to 15% of the connects, at best.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

DECEMBER 31, 2009

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Content Standard

JUNE 23, 2016

Urban said the marketer’s primary job comprises “idea surgery”—the process of getting an idea from your brain into someone else’s brain to change their behavior. They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. Marketers would be wise to remember that.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClickZ

JUNE 20, 2019

With over one million users, those options include drag-and-drop templates, a content manager, photo editing, team collaborations, social integrations, automated email cascades, open rates, click, segment data tracking and reporting, and newsletter creation. Source: Mailchimp. Source: Pardot. Cost: Plans begin at $1,000 per month.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Augmented Reality For B2B Marketing in 2011?" Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. My favorite line has to be “Don’t call me!

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 7, 2017

That’s a 4% conversion rate ; for B2B, that’s pretty steep. With plenty of CRO experts, professional copywriters and creative designers to choose from, you’re sure to find tons of expertise to A/B test and see what maximizes your conversion rates. As for a typical B2B firm getting 600 conversions in just a month? Bid the right way.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Directive Agency

OCTOBER 21, 2016

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. The second focuses on paid search and optimizing your conversion rate from the number of people who click on your paid ad.

Organization 63

Organization SEM Campaigns PPC 63

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Used properly, content networks can add significantly to paid search lead generation. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Directive Agency

JULY 26, 2016

Most SEO guarantees I’ve seen state a specific (high) result in a short span of time (months) which encourages shady crash and burn SEO. Things like being Moz recommended , having an A+ BBB rating , etc. We provide leading internet marketing solutions to businesses on a global level. Jason Mun. ~ Co-founder of @bespoke_agency.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76