Martech
JANUARY 14, 2022
” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Most of them did end up burning through the rest of their cash and getting sold off, though it took a while for some of them to depart the marketplace.
Seismic
NOVEMBER 15, 2023
Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better and faster.
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Zoominfo
MAY 25, 2022
Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What is Sales Intelligence?
Vidyard
NOVEMBER 11, 2020
This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. Marketers have long known that video email marketing far outperforms other formats.
Customer Experience Matrix
NOVEMBER 19, 2010
Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate. That means Marketo revenues without discounting “should” have been about $10.4
ANNUITAS
MARCH 26, 2013
I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?
Vidyard
FEBRUARY 2, 2021
In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.
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