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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

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Making Sure Your Content Distribution Strategy Connects at the Right Time and Place

Content Standard

Consistency: The best strategy is one that you can maintain without sudden spikes or drop-off. One of the leading causes of email unsubscribes is overly frequent mail, typically preceded by declining open rates. Open rate is the most obvious, as this indicates whether your email is being seen at all. Social Media.

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3 Steps to Increasing Email Deliverability Performance

distribion

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Study the warning signs. Review email marketing best practices. Reporting basics.

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How to Get a Prospect to Respond to Your Link Building Emails

Directive Agency

It can feel pretty crushing to invest so much time into your link building campaign and receive zero return on your investment. As you can see these subject lines get right down to business with zero fluff attached, which helped us increase our response rates. Provide Easy Action Items. Follow Up With Your Prospects.

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How to Get a Prospect to Respond to Your Link Building Emails

Directive Agency

It can feel pretty crushing to invest so much time into your link building campaign and receive zero return on your investment. As you can see these subject lines get right down to business with zero fluff attached, which helped us increase our response rates. Provide Easy Action Items. Follow Up With Your Prospects.

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This post can help you figure it out.

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The Ultimate Guide to Formal Emails

Hubspot

Keep your subject line to seven words or less for optimal open rates, and don’t try to dazzle your reader with extreme subject line wit at first email. Before you write your subject line, ask yourself three questions: " Who is my audience? " - Never try to trick your recipient into opening your email. Craft your subject line.