PathFactory

JANUARY 3, 2019

Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. We designed The Channel Panel to answer this burning question. higher open rate and a 142% higher click-through rate than average. And it worked. That’s 241% better!

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Salesforce Marketing Cloud

MARCH 30, 2023

Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Dear Salesblazer: “What email subject lines for sales actually get opens?” Don’t pull those LinkedIn stunts. Example: How are you handling abandoned cart rates? Have a question? Ask it here.

Burn Rate 98

Burn Rate Open Rate Work Management Click Rate 98

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Webbiquity

MARCH 24, 2020

AdBase is an all-in-one predictive marketing system for small business and ecommerce marketers. We knew we wanted AdBase to have a broad appeal to many small businesses. You can connect with Nicolas Wegener on LinkedIn and Twitter. The Entrepreneur Interview Series #2: Scott Burns, Structural. The Product. The Company.

Marketing AI 184

Marketing AI Marketing Automation Services Work Management Marketing Management 184

Top Rank Marketing

OCTOBER 5, 2023

There are CMOs, CROs, CCOs — the gambit of different types of people around the world who I will provide an update to once a month, giving them highlights and milestones and interesting updates on the business. Kris: One interesting stat is that FedEx boxes have a one hundred percent open rate.

B2B Marketing 94

B2B Marketing B2B Ideal Customer Profiles Work Management 94

Metadata

DECEMBER 3, 2020

Okay, so, hey, this started off as a LinkedIn post. 30% open rate. By pushing for metrics that are tied to revenue as much as possible, if not direct to revenue, I’m trying to avoid vanity metrics where the marketing team can succeed while the business is failing. We sell to small businesses.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Okay, so, hey, this started off as a LinkedIn post. 30% open rate. By pushing for metrics that are tied to revenue as much as possible, if not direct to revenue, I’m trying to avoid vanity metrics where the marketing team can succeed while the business is failing. We sell to small businesses.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

SendX

OCTOBER 23, 2018

Infographic by- Invesp Consulting So if you want your emails to be opened, you need to make sure your subject lines use the correct psychological triggers and cater to your audience. To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Outbrain

MARCH 24, 2020

We’ve waded through the fantasy and the reality and answered the burning questions about affiliate marketing and what it means to join a billion-dollar industry mostly conducted by people like you, sitting at home in front of their computers (maybe even in their pj’s!). Often, it’s hard to know what’s true and what’s mere hype.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Valasys

APRIL 4, 2023

Even if prospects don’t engage with your brand or sales reps directly, they can become familiar with your business and learn about your products and services through email marketing campaigns. You often overlook the power of LinkedIn as a lead-generation tool. You should even be personalizing your calls to action. It’s not!

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Watch and Learn.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

SnapApp

JANUARY 30, 2018

You can burn money churning out infographics on any random topic, or you could drive meaningful results by nailing the following four things: . Driving traffic that doesn't align with your overarching business objectives won't benefit the bottom line, it’ll just pump up your vanity metrics. . . Choose the right topic.

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125

Vidyard

FEBRUARY 2, 1999

They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Your prospects are no different.

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66