The ROI Guy
SEPTEMBER 17, 2010
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Ever get a competitive comparison ofor a product when you don’t even know what the product does and why you care?
The ROI Guy
NOVEMBER 29, 2010
Having the right content and tools to help fuel buyer’s decision making process is essential. This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles.
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Webbiquity
MAY 13, 2014
Compared to the typical b2b purchase—there is no comparison. Within the past year, nearly half of b2b buyers have purchased common business items from Amazon Supply, the web giant’s online store for business and industry, because their regular suppliers don’t offer an online purchase channel. Complex implementation.
Convert
SEPTEMBER 22, 2022
You’re doing okay in comparison if you’re spot on 2.5%. It’s a comparison metric. USPs set you apart from competitors, selling angles are unique alignments with buyers’ needs. Selling angles are marketing hooks used to connect to the needs and desires of your shoppers.” Average Shopify conversion rate.
Webbiquity
OCTOBER 4, 2016
Compared to the typical B2B purchase—there is no comparison. Within the past year, nearly half of B2B buyers have purchased common business items from Amazon Supply, the web giant’s online store for business and industry, because their regular suppliers don’t offer an online purchase channel. High perceived risk.
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