Bundling Business to Business Buyer Need Comparison 
Webbiquity
MAY 13, 2014
There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. Compared to the typical b2b purchase—there is no comparison. Organizational (Business Level) Friction.
Webbiquity
OCTOBER 4, 2016
A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Compared to the typical B2B purchase—there is no comparison. This post originally appeared on MarketingProfs.
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