Navigate the Channel
MAY 22, 2023
Business buyers need to know they’ll produce a return on their investment when purchasing from you. A marketplace already has their trust, making it easier to convert buyers through the platform,” according to Shopify. If time and channel conflict are your concern, consider marketing your products on Amazon as a different brand.
Velocity Partners
NOVEMBER 29, 2023
Both kinds of buyer need different things – and the sooner you can send them on a journey built to serve their specific needs, the better. But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. Do you consolidate? Re-prioritize?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
JANUARY 23, 2018
The first 1,000 seats of TeamLink Extend come bundled free with every Enterprise Edition contract. Thanks to the “Interested In” filter, you can instantly figure out which buyers need your help -- which’ll give you a major advantage when reaching out. Save a TeamLink Search. Your contacts form new connections every week.
Mereo
MARCH 26, 2020
Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — you have nothing of which to serve your buyer. And over time, your buyers’ needs you first set out to alleviate change. A solution management strategy is the backbone of your organization’s sustainability.
Mereo
MAY 26, 2021
Fixed price packaging offers a fixed price for a single product or bundle, a fixed set of features, and a fixed price per term. Amazon Prime is a great example with its annual pre-paid subscription for bundled services. This model offers to serve both your target buyers and your selling organization with greater value.
The ROI Guy
SEPTEMBER 17, 2010
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” At the middle stage, buyers need to understand product features and savings / benefits that can be derived.
Content4Demand
JUNE 7, 2019
Buyer Needs. Graber put it bluntly: Most companies suck at understanding buyer needs. That offering map starts with audience needs and maps them to products rather than the other way around. It’s a great way to uncover new ways to bundle products that create new solutions to meet a need. Individual.
Expert insights. Personalized for you.
65 
Let's personalize your content