Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Content Marketing Institute

MARCH 22, 2018

To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. It is with great honor that we recognize these 10 companies for our 2017 Innovation Showcase,” said Anton Teodorescu, co-chair of the Innovation Showcase.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Heinz Marketing

AUGUST 3, 2020

I think social is fundamentally the best starting point for building a personal brand because it’s interactive. Earlier today, I was talking to a bunch of realtors who obviously have a very keen interest in building their personal brand, but that’s a big topic that I think sometimes can feel a little obtuse to people.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. 83% of survey respondents said to build company awareness. In fact, 20% of B2B companies lack the tools for using social media to generate leads.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

FEBRUARY 26, 2018

Having spent more than 18 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. It is with great honor that we recognize these 10 companies for our 2017 Innovation Showcase,” said Anton Teodorescu, co-chair of the Innovation Showcase. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. As an example, he said that one contact received more than 15 unsolicited emails from his company in one month. Work with that group of marketers to identify best practices for the company.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. “It is with great honor that we recognize these 10 companies for our 2017 Innovation Showcase,” said Anton Teodorescu, co-chair of the Innovation Showcase.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

The Effective Marketer

MARCH 10, 2011

The money flowing to companies like HubSpot is impressive, and the results of the investment will not only benefit them but also the whole marketing automation and marketing software industry in general. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions.

PR 100

PR Tools Tips Blogger 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Users can build HTML emails, Web pages and multi-page microsites. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Linkedin Ads. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hubspot

MARCH 6, 2014

Notably, Oracle has pulled out in front of the crowd as being a vocal advocate for changing the way CMOs, CIOs, and industry leaders think about the role of marketing in a company. Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Here’s a recap of a few of the key sessions and conversations from the summit.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Jason Barry FeaturePeek. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Below, I've broken technology out based on how your company could use it to facilitate ABM. LinkedIn Ads. Twitter Ads. Flip the Funnel. DemandBase.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. She has an upcoming book “Growth IQ: Get Smarter About Building Your Company’s Future” published by Portfolio coming out in August 2018. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. What does this look like in practice at a company? Join LinkedIn groups and other relevant forums. What Is Social Selling?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Televerde

MARCH 3, 2020

Dear Televerde, I’m a marketer for a manufacturing company, and I’m feeling a little behind-the-times. This places a burden on our stakeholders to continuously innovate and invest in things like research and development and building sustainable products. Manufacturing processes are rapidly and increasingly becoming automated.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. And in fact, even companies like LinkedIn are evolving it beyond digital. I think a lot of people that have not built a business that have not really try to build a movement, don’t realize how much work it takes. Read the full transcript and/or listen below. Matt: Yeah.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Convince & Convert

DECEMBER 7, 2011

Is it always a net positive to create and give away content on behalf of your company? Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Different divisions and departments of the company create content for their own purposes.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Marketing Insider Group

JULY 28, 2011

Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Mike Volpe is CMO at inbound marketing software company Hubspot. I was still confused and asked a expert. Now, people ask me.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Customer Experience Matrix

APRIL 17, 2013

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Litmus

OCTOBER 29, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. And Eloqua tends to be more on that B2B side.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Build and grow your email list through organic efforts. Requirements: What Companies are Looking for. Ask us on LinkedIn , Facebook , or Twitter. Ideate and execute various email marketing campaigns.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47