Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Company. That is what more than four million companies and event organizers go thought every year. Year founded: January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. Many of these may not be worth it to you and your company but they’re good to keep in mind. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Digital B2B Marketing

AUGUST 26, 2013

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Both sites that loaded include the company follow button. Company pages were not visited prior to or doing the video.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing automation is a great solution for many companies. Please share either one below, or with me on Twitter ( @wittlake ). But finding that point is hard.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Convince & Convert

AUGUST 18, 2015

But now that I find myself running a media company, in addition to a consulting company, there are two questions with which I am consistently faced. We know them because I am a proud investor in the company. They are more active on Twitter on Mondays and Tuesdays, and from 1pm to 8pm ET. So that kind of thing happens.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. But when you produce content that surprises, informs and delights, you don’t have to market it.

Eloqua 120

Eloqua Blogger B2B Sales Paid Search Agency 120

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. Insights about your persona audience drawn from their activity on Twitter.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Customer Experience Matrix

DECEMBER 19, 2011

It applies game-based motivational methods to company advocates. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). See my December 8 post for details.)

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. But when you produce content that surprises, informs and delights, you don’t have to market it.

Eloqua 120

Eloqua Blogger PR Forrester 120

markempa

FEBRUARY 16, 2011

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. It’s in the flaws of our products that our customers really see the personality of our company. Pursue purpose. True entrepreneurs will never be satisfied with riches.

Eloqua 120

Eloqua Blogger PR Marketo 120

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

DECEMBER 1, 2015

Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Finding balance between pure ABM and pure inbound marketing for mid-sized companies. It’s going to be uncomfortable, but for most companies it’s the only answer.”

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because she never tried to sell me anything or even try to get us to partner with Eloqua. Interestingly enough, Jill traditionally is at the top of the company leading the way in sales. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Convince & Convert

JANUARY 21, 2016

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. I was five years old when I started my first company. Chris Moody’s Website. Uberflip Blog.

Content 86

Content Eloqua Mobile Marketing Twitter 86

Marketing Insider Group

JANUARY 8, 2013

New Incite’s B2B Marketing Blog showcases the expertise of Jennifer Beever “Chief Marketing Officer for Hire” for growing companies. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow their co-founder @ DougKessler and director @ RSkin11.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Who are the Right People?

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Marketing Insider Group

JULY 28, 2015

A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Digital B2B Marketing

JUNE 14, 2012

Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different. Review the content marketing and PR efforts of the companies you will be competing with for visibility in this space. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100