The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

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Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 15, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

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ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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The ROI Guy

FEBRUARY 14, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

MAY 6, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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The ROI Guy

JULY 15, 2009

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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The ROI Guy

JANUARY 17, 2011

Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner.

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Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner.

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Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria.

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Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. by 2010 [2]. Latest Research.

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ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

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ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

MAY 4, 2006

Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% for 2005 – this according to Forrester latest research.

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Marketing Budget Budget Programs Advertising Agencies SMB 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Engagio

MAY 21, 2021

ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. Forrester). On the other end are companies selling into the SMB (small and mid-size business) market. Zero waste. ABM aspires to be ‘zero-waste’ marketing.

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Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

nDash

NOVEMBER 10, 2020

As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. By breaking the profiles into enterprise and SMB sets, we can come up with some high-level, generalized cybersecurity personas to get you started. SMB Cybersecurity Personas.

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Work Management Enterprise Management Marketing Management Content Marketing 52

Martech

MARCH 30, 2022

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. For these, and many other reasons, interest in headless CMS is growing. Hybrid CMS.

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Digital Asset Management Enterprise Management CMS Development Work Management 95

Metadata

FEBRUARY 22, 2021

We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. I think our one big compelling point, we’ve been working [Forrester] for years. It doesn’t exist as much in the SMB. I’m the CEO at Lola.com.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

The ROI Guy

JULY 22, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. of their total marketing budget to digital, up from 12.6% billion by 2014.

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Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Want a Bigger Marketing Budget? Send Less Leads to Sales - B2B Lead Generation Blog , November 18, 2010 If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third).

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Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% cut in operating budgets.

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Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Where SMB Spend their Marketing and Advert Money?

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Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner.

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The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

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ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. New TCO Calculator: EMC SMB Virtual Solutions Advi. Marketing Budgets on The Rise.

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Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. . IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40