Power Opinions - BANT is BUNK … Revisited
ViewPoint
SEPTEMBER 24, 2013
Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. BANT is not dead in high traffic, SMB offers. If the right person has the right pain and is in your target market, work the deal.". Jeff Ernst (Forrester). Only then do we propose a solution.".
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