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TrustRadius Marketing
OCTOBER 23, 2022
It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.
Sprout Social
SEPTEMBER 18, 2023
Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
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DAGMAR Marketing
MARCH 14, 2020
Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. Of course, Google has cornered a significant percentage of the search market, both in the U.S. and worldwide.
Sprout Social
JULY 7, 2021
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. See how that works?
chiefmartech
DECEMBER 21, 2015
I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.
Content Standard
JULY 14, 2021
Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.
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