SpotMe Blog

JULY 21, 2023

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

Work Management 110

Work Management B2B Marketing Marketing Management Paid Search Agency 110

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 96

Work Management RFP Marketing Management Marketing Proposals 96

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Instead, I see website content that speaks to the same general features and benefits of the 60+ partners I see on the Oracle SCM website and the 40+ partners I see on the JDA website.

Differentiation 179

Differentiation Enterprise Management Work Management Marketing Management 179

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. ”There’s no money in the budget this year.” Is there a chance for budget allocation later in the year? “We need to use this budget elsewhere.” ” Response: Become a budget hero! ” Response: Demonstrate RFP expertise.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

The ROI Guy

APRIL 5, 2018

When it comes to purchasing software, a significant 43% of your prospect's buying efforts were ad hoc, and not part of any established purchase plans. Regardless of whether a budgeted purchase or the decision was less planned, the research goes on to say that a hefty 1 out of every 3 purchases ends in no-decision.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons.

Work Management 89

Work Management Enterprise Management Digital Asset Management Marketing Management 89

Martech

DECEMBER 28, 2023

This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Do you have a process to ensure that the content is monitored to ensure quality? If you have no dedicated analytics, data, or development resources, now is not the time to jump into AI.

Marketing AI 96

Marketing AI Allocation CMO RFP 96

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. ”There’s no money in the budget this year.” Is there a chance for budget allocation later in the year? “We need to use this budget elsewhere.” ” Response: Become a budget hero! ” Response: Demonstrate RFP expertise.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. A symptom of this disease is an expectation that others will go out of their way to pursue you.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Golden Spiral

SEPTEMBER 15, 2021

What is your budget? Be sure to decide on a monthly/annual budget before you begin the process. An agency solely managing your paid ads will likely be on the lower end of the budget spectrum, while an agency that shepherds you through positioning, a rebrand, and a new website launch will cost more. What services do you offer?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. firms can’t prioritize client-centricity without a program either.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Martech

JUNE 21, 2023

A: Back when we started CabinetM, I think the common wisdom was that there were about 500 to 1,000 martech tools. Also, the lines between tech and content are becoming very blurred with generative AI. Is anybody really writing an RFP or a proposal for AI? When I went into the angel investing world, I pulled her in alongside me.

Marketing AI 93

Marketing AI RFP Work Management Thought Leadership 93

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). Table of contents. If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for. Table of contents. How to Write a Proposal. Title page. Executive summary.

Examples 99

Examples Terms and Conditions RFP Tips 99

BenchmarkONE

AUGUST 10, 2022

QuickSprout has a tool that analyzes a company’s site traffic and pinpoints bugs and issues. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Consider the fact that the average RFP win rate is 44%.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. People read How to Guides to learn how to do things.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Sana Commerce

AUGUST 27, 2022

With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! Only after this, if time and budget allow, should you start thinking about any additional nice-to-haves. Get your data and content ready for your e-commerce website. Get the template.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? Testing how your audience responds to video content can help you build a great plan.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

BOP Design

JANUARY 13, 2021

Advise them to complete a RFP form. If you offer software for hospitals, say so. They may be determining their budget, or whether they are ready for your product or services, or they may need to sell internal stakeholders on why they need your products or services. Let them know where to follow you on social media.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Golden Spiral

NOVEMBER 15, 2018

What is your budget? Be sure to decide on a monthly/annual budget before you begin the process. An agency solely managing your paid ads will likely be on the lower end of the budget spectrum, while an agency that shepherds you through a rebrand and a new website launch will cost more.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options. The company maintains offices in major cities around the globe, including St. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

markempa

NOVEMBER 5, 2012

We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets for 2013. Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Step #4: Identify opportunities.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

Golden Spiral

NOVEMBER 15, 2018

What is your budget? Be sure to decide on a monthly/annual budget before you begin the process. An agency solely managing your paid ads will likely be on the lower end of the budget spectrum, while an agency that shepherds you through a rebrand and a new website launch will cost more.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Heinz Marketing

FEBRUARY 13, 2023

You have an opportunity to be part of this program. We know it’s something that is a valuable tool. I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. We can call you out.

Top of Funnel 103

Top of Funnel B2B Thought Leadership Thought Leadership RFP 103

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. firms can’t prioritize client-centricity without a program either.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

Template 69

Template CMS Development Examples Marketing Proposals 69

Metadata

JANUARY 25, 2023

Out: gated content. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” It’s time to un-gate your content, find new ways to measure content performance , and feed your B2B buyers the information they’re so hungry for when making purchasing decisions.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

ANNUITAS

AUGUST 28, 2012

The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. Buyers Lie.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

AUGUST 28, 2012

The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. Buyers Lie.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. Social media tools. Collaboration tools. Peg talked at the Intelligent Content Conference about Your Next Marketing Technology Implementation: How to Survive, Thrive, and Keep Your Job. Fix process issues before moving to new martech tools, says @PegMiller. Click To Tweet.

Marketing Automation Services 87

Marketing Automation Services Planning Paid Search Agency Vendors 87

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data? Evaluating B2B data providers? GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SpotMe Blog

DECEMBER 7, 2022

For example, you could use them to share content with a wide audience. 3 What’s your budget? Budget is a key factor when it comes to deciding between live vs virtual events or hybrid. . So bear that in mind, especially with recent budget cuts affecting event professionals worldwide. . Accommodation.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

SnapApp

AUGUST 9, 2018

Will it put undue stress on their budget? No matter how hard you try, how expertly you nurture, or how skilled your sales team is, if the budget or need isn’t there, you can’t create it. Is a lead, who may be a great fit but whose organization requires an RFP process a worthwhile target for you? Final Thoughts.

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

BenchmarkONE

JULY 19, 2019

Before you even reach out to an agency for an RFP, you need to understand your needs so you can effectively communicate to your agency of choice. . Content marketing. Plan Your Budget. Rather than blow your entire marketing budget on securing the biggest names in advertising, concentrate on strategic and targeted ad campaigns.

Paid Search Agency 51

Paid Search Agency Advertising Agencies Paid Content Small Business Marketing 51

ANNUITAS

FEBRUARY 9, 2012

AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. As a leader in this space, please define once and for all – what is content marketing? This is why there’s so much said about the value and helpfulness of the content we publish.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean missing out on a huge opportunity.

Planning 52

Planning Personalization Work Management Best Practices 52