The Founder Interview Series #43: Pavel Beinia, BuzzGuru
Webbiquity
FEBRUARY 21, 2023
Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.
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