Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 84

Case Studies Case Study Advertising Benchmark Paid Search Agency 84

Blue Flame Thinking

NOVEMBER 5, 2020

Closer to home, we asked our Client Services team to weigh in on the discussions they’ve been having with our clients around planning budgets for next year and beyond. We’re also sharing our thoughts around trends were seeing that you might want to consider as you plan. A Common Trend: Reduced Marketing Budgets and Narrowed Focus.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

ClickZ

NOVEMBER 8, 2019

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing). Trend #2: Personalization initiatives stall out due to lack of resources.

Trends 90

Trends Advertising Channels Personalization Advertising Mediums 90

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Contently

JUNE 13, 2017

Sephora tracks how much money customers spend on its site and automatically enrolls them into a VIP club once they hit a certain amount. Car companies like Nissan can now send drivers automated reminders of when they should get their car serviced based on the date you bought your car. Are the robots coming?

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

B2B Marketing Directions

MARCH 13, 2022

Seventy-two percent reported that ABM delivers higher ROI than other types of marketing. The latest survey also provides important insights about the attributes and practices of companies with high-performing ABM programs. The researchers divided the survey respondents into two cohorts - ABM Leaders and All Others.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Marketing Insider Group

JANUARY 8, 2024

B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. Personalization at Scale One of the most significant contributions of AI to B2B marketing is its ability to deliver personalized experiences at scale.

Marketing AI 249

Marketing AI B2B Marketing Planning Allocation 249

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. The quick hits – Notable news and trends. (10:40 In this week’s episode. Source: Forbes ).

Budget Management 76

Budget Management Stats Spending Content Marketing 76

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Companies should be ready to be active contributors and bring practical value to the conversation.".

Trends 101

Trends Marketing AI Work Management Planning 101

Madison Logic

OCTOBER 26, 2023

And while global markets have now reopened and embraced the new normal, financial technology (fintech) has remained a vital business backbone. Fintech helps insurance companies create better customer experiences by streamlining claims processing, providing quicker and more accurate customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Nor do you need a massive budget to be successful and reap the benefits. Lower marketing costs.

Paid Search Agency 56

Paid Search Agency Paid Social Agency Enterprise Management Companies 56

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. at least not yet.

CMO 70

CMO Customer Surveys Research B2B 70

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Nor do you need a massive budget to be successful and reap the benefits. Lower marketing costs.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Companies 52

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. one year later. in July 2019. in July 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KEO Marketing

FEBRUARY 26, 2015

In fact, the latest data suggests that email is more popular than ever among marketers. Not surprisingly, social media and mobile marketing are also high on the list. As businesses invest more money into their email marketing efforts, they also want more efficient systems that offer maximum results for the investment.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Lead Agency

SEPTEMBER 19, 2019

The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ 71% of financial services organisations plan to increase their digital marketing spend in the year to come.”

Service 54

Service Trends Paid Search Agency Planning 54

Zoominfo

DECEMBER 11, 2020

Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Further, WFH tech is making it easier for companies to hire people that may live elsewhere in the country. The trend of healthy funding has likely continued since April.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Social Media 312

Social Media B2B Thought Leadership Media B2B 312

Martech

MAY 15, 2024

We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. It’s important to distinguish between a tool and an entire company. It’s because a lot of them saw tools, not companies. Where can they reduce marketing spend?

Marketing AI 95

Marketing AI Advertising Agencies Paid Search Agency Startups 95

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. With the help of data-driven targeting and retargeting algorithms, marketers can grow their audiences and improve customer experiences. MarTech Advisor: Can you describe Affle’s path to the IPO?

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 304

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 304

Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

B2B Marketing Directions

SEPTEMBER 16, 2018

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. of the marketing budget currently to 18.8%

CMO 40

CMO Customer Surveys Trends Planning 40

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association.

CMO 52

CMO Customer Surveys Research B2B 52

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Content Standard

JUNE 12, 2017

Most professionals love the close of Q2 each year: summer weather is getting into swing, many people have prepared to take well-earned vacations, and it’s time for the marketing conference circuit to kick into high gear. Cassandra is a marketing executive for a mid-size B2B tech company.

Marketing Budget 46

Marketing Budget Spending Trends Allocation 46

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

APRIL 16, 2020

It’s a poor strategy for brands, yet many companies are responding to these uncertain times by slashing their marketing spend and socially distancing themselves from their consumers. One that, at best, leaves potential opportunities on the table and at worst, can hinder future market share. It’s a bad idea.

Marketing Budget 156

Marketing Budget Social Marketing Brand Identity Branding 156

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

QuanticMind

DECEMBER 14, 2017

Now that we’ve offered our 2017 year-in-review retrospective , here are our 2018 digital marketing predictions, covering the top marketing trends for 2018 that will likely dominate next year’s conversation. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #3: Continued growth of o2o.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Source: [link].

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

B2B Marketing Directions

JANUARY 11, 2015

This post deals with marketing budget and spending trends in 2015. In late November and early December of last year, StrongView Systems surveyed business leaders from a wide range of industries regarding marketing spending plans for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56