Allocadia
MARCH 30, 2021
The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.
ClickZ
AUGUST 26, 2020
Marketers are spending more on martech than on people. Our third market trend covers off the demand from marketers for technology. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor.
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The ABM Agency
APRIL 10, 2023
Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. By tailoring content to each stage of the sales funnel, marketers can maximize their impact and drive more conversions.
Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.
Allocadia
APRIL 23, 2019
I believe core marketing investment (spend) data is just as fundamental. First, it’s the simplest and clearest type of marketing measurement — there can be very little uncertainty about methodology or approach. Second, having your marketing spend data in order is essential to your organization’s big-picture health.
Allocadia
JANUARY 31, 2018
First, it’s the simplest and clearest type of marketing measurement — there can be very little uncertainty about methodology or approach. Second, having your marketing spend data in order is essential to your organization’s big-picture health. Pipeline influenced by marketing or sourced by marketing.
Marketing Insider Group
MAY 31, 2012
Inbound Marketing is approaching half of marketing spend: Strategic approaches to inbound marketing are now required to reflect the new buyer reality. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. BrennerMichael.
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