Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. Marketers are getting in their own way when it comes to drafting their engagement strategies. That was the good news part of the study.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. At the mid-year point, in 2003, Kristins marketing budget was cut by 50%. Well call her Kristin. Well call her Kristin.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

MLT Creative

NOVEMBER 15, 2010

A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Paul Dunay , global managing director of services and social marketing at Avaya Inc. ,

Marketing Automation Services 40

Marketing Automation Services Social Media Budget Programs Marketing Management 40

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

APRIL 26, 2011

Encouraging customers to join the conversation, both creates a sense of connection, and leverages your best sales asset: customer testimonials. Segment it: When sending out marketing emails, use segmentation instead of just blasting out the same message to everyone. It will definitely help you in the future.

Class 48

Class B2B Marketing B2B BtoB 48

Webbiquity

FEBRUARY 21, 2011

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics. 3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at! by BtoB Magazine. E-mail is easy.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. Where are they going? To more relevant and trustworthy content producers.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Should blogs and RSS be a part of your lead generation strategy? Download lead generation map.pdf Okay back to writing. Interesting post.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

markempa

APRIL 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Measure what is important. Measure what is important.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? BtoB Magazine ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 14% of all blogs are about technology and internet marketing. Atlanta, Georgia; and Denver, Colorado.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100