Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. Using Social Media Intelligence in Sales.

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Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% 7 Ineffective Ways to Generate Leads From Social Media.

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

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Industrial Marketing Today

JANUARY 14, 2011

Build a larger base of loyal customers and spread the word via social media channels. They use the entire spectrum of content and social media marketing. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company.

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Content Marketing High Quality Lead Planning BtoB 60

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. It will be interactive, engaging, and hands-on. Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. It will be interactive, engaging, and hands-on. Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement.

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Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Marketing Insider Group

JUNE 14, 2012

” Mashable (@ Mashable ) – social media news blog. Business Insider (@ BusinessInsider ) – get the inside scoop and some pretty racy headlines on finance, media and technology. Hubspot (@ Hubspot ) – another one of the top resource for marketers.

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Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Social Media and Social Lead Nurturing.

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Stats Allocation Marketing Automation Services Planning 28

Paul Gillin

JUNE 9, 2011

Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Every single journalist-turned-corporate blogger I have met is happy to be out of the burning building that is mainstream media and into something with a manageable lifestyle and a boss who isn’t a screaming maniac.

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B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Customer Analytics. Sub domain?

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B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

NOVEMBER 14, 2011

“Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. Connect with HubSpot : But first, ask yourself, what content are you automating, exactly? Align That!

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Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Marketing Insider Group

SEPTEMBER 30, 2010

This week alone, there have been 3 popular media articles on this issue. In BtoB Magazine , Karen J. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.

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Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

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Hubspot

JUNE 12, 2013

In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% Ellie Mirman , Head of Marketing, Mid-Sized Business, HubSpot. Sarah Goliger , Inbound Marketing Manager , HubSpot. email clickthrough rate , as opposed to the 7.3%

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Enterprise Management Work Management Email Marketing Marketing Management 28

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

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