Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.
KoMarketing Associates
MARCH 6, 2013
Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.
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ViewPoint
DECEMBER 17, 2013
My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.
NuSpark Consulting
MARCH 17, 2012
Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.
KoMarketing Associates
JANUARY 25, 2013
While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Most Used Channels. This chart ranks each channel from most to least popular.
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Berlin, Germany – [link]. ET Thursdays.
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