BtoB Business Blogging Business to Business Studies 
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).
Industrial Marketing Today
OCTOBER 2, 2010
Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
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Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –
Industrial Marketing Today
MAY 14, 2010
What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.
B2B Marketing Zone Posts
JULY 7, 2010
5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. Business Blogging – Do You Have What It Takes? Seems doubtful.
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