KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Berlin, Germany – [link]. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

AUGUST 10, 2005

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Business-to-business marketers are under-appreciated and under-trained.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120