ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Moz

JUNE 8, 2020

To further explore whether there is desire for your offering in your community, test the waters by asking strategic questions in multiple places and of multiple people, including these: Nextdoor Facebook Twitter Instagram Local fora (Craigslist, community hubs, local newspapers, etc.) Industry fora (agricultural, manufacturing, retail, etc.)

Planning 72

Planning Business Paid Search Agency Communities 72

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Valued peer groups have always been “trusted networks”. Broadcast threatened print. The WWW threatened broadcast.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

MAY 28, 2013

Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. A place to buy ads. A place to buy ads. Netflix went first.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). When evaluating Facebook fan numbers, it’s not exactly a level playing field. For many, these are the important facts. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). When evaluating Facebook fan numbers, it’s not exactly a level playing field. For many, these are the important facts. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

MAY 2, 2014

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

ConvertKit

OCTOBER 1, 2021

Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played. You can even embed Spotify streaming links directly into your broadcasts! Social links.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Datasine saw a 57.48% increase in CTR by A/B testing the image on their paid Facebook ads. How to A/B Test Facebook Ads? There are different types of Facebook ads and placements. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

seo.co

JANUARY 25, 2021

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. Whether it’s Google Analytics, your Facebook account, or your email marketing dashboard, more data exists on your customers than you could ever care to know about. The essay was titled, “ Content is King.”. Gather feedback.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

The 9 Worst Ways to Use Facebook for Business , October 21, 2010 Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. Duplicate your Twitter Strategy on Facebook. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. How to Build a Facebook Chatbot Marketing Funnel. Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included).

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Said one respondent: If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it. Interaction. Think about that for a moment.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Biznology

OCTOBER 10, 2017

” For those of you under a rock, there are a couple Dove ads that were circulating on Facebook, past tense, that are spit-take racially offensive as they are covered and portrayed on Facebook and Twitter. Here’s the ground zero post on Facebook from Naythemua. Dove “before after” campaign.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Hubspot

APRIL 20, 2015

To help their clients (and the general public) navigate all that red tape, Cannabrand created the following infographic : Some takeaways: The 70% rule : In order to advertise marijuana online, in print, on a TV or radio broadcast, or at an event, 70% of viewers/attendees must be 21 years of age or older. Facebook ads = banned.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Hubspot

OCTOBER 18, 2011

So, the idea behind inbound marketing is that instead of taking this budget and spending this budget to kind of broadcast your message far and wide, why not use that same budget to increase the probability that those that are looking for you - that actually want what you have to sell will actually find you? Would I like it on Facebook?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28