Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. And they do not have a Coke-sized marketing budget. Good luck with that.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

flux.la

AUGUST 11, 2020

Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing. Relevant: Also read the best content marketing examples here.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Marketing Craftmanship

MAY 7, 2015

Whether its reluctance to proactively pursue publicity (also called “earned media”) is based on cost, control, or misunderstanding of the function, the investment industry is failing to take advantage of one of the most powerful means to build investor awareness, third-party endorsement, and assets under management.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. With so many marketing messages competing for attention, brands are having trouble standing out.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out. .

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

JUNE 23, 2010

You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company&# is only revised when major developments occur.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out. .

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Heinz Marketing

MARCH 29, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What does it mean?

Sales Management 123

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 123

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. In the past 18 months, we’ve seen social companies come and go, dive and rise, as the market shakes up the field. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This is live.

Trigger Marketing 120

Trigger Marketing Intent Signal B2B Sales CMO 120

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. The B2B Social Media Marketing Series is supported by IDG Enterprise. We’ve already written about ways to use social media for the enterprise , but now we want to explore a different topic: how B2B companies will use social media in the future.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Oktopost

NOVEMBER 19, 2021

In most organizations, sales and marketing share joint ownership of sales enablement. Marketing generates the resources that sales uses in their dealings with buyers , and sales in turn provides marketing with buyer feedback that informs content development. There are many software platforms designed to support sales enablement.

Marketing Automation Services 75

Marketing Automation Services Enterprise Management Top of Funnel Tools 75

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Transcription services provided by Speechpad.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). LinkedIn recently announced some new functionality that’s pretty cool. Listen Now. Eric : Really?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

chiefmartech

APRIL 11, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketers need technology to organize this data and redistribute it to the appropriate properties, while also optimizing key points for advertising purposes. 1) Technology Stack Evolving Local Data.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Adwords 45

Navigate the Channel

JANUARY 8, 2024

Effective content marketing requires careful planning, organization and consistency. Before we get to some of the best checklists, tools and templates for content marketing, we need to reiterate what you must do first: plan. Your job is not to change content to fit new marketing goals. Well, OK, buckle up.

Template 73

Template Planning Content Marketing Tips 73

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 83

Storytelling Ad Building B2B Thought Leadership Enterprise Management 83

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 48

Storytelling Ad Building B2B Thought Leadership Enterprise Management 48

Varicent

APRIL 5, 2018

It sits in Marketing, which is part of digital marketing. Or it sits siloed in customer service. Our departmental programs for sales, marketing, procurement etc, enable a business to embrace social media company-wide. We run the above for people as a managed service. It's a broadcast mechanism.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Software as a service products often involve complex technologies and solutions. Establishing Trust and Credibility: Trust holds paramount importance in SaaS marketing sector.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? October 17, 2010 One possible answer: The Enterprise. Not the Star Trek kind of Enterprise (although that would be pretty cool). Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

MARCH 22, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing and growth hacking. In this blog post, we’ll go over seven LinkedIn growth hacks that you might not know about. In this blog post, we’ll go over seven LinkedIn growth hacks that you might not know about. 8% Live events: 4.2-6.8%

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Single Grain

JULY 10, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing. But there are plenty of LinkedIn hacks to boost growth that you might not know. For instance, a relevant comment adding value to your post can generate viral engagement, increasing your chances of reaching a wider LinkedIn audience.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. We also talk about his experience as the founder and Managing Director of NHP Talent Group, which is where he currently is as the founder, and why he loves connecting people and employers, and we talk about that passion. This can kind of help you lean to one direction.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

KoMarketing Associates

MARCH 23, 2022

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Want to promote your live broadcast?

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229