The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. The goal of the Instagram strategy focuses on “trying to get [existing users] information that empowers them and builds trust and loyalty to Clue.” We do and it works amazingly well.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Heinz Marketing

MAY 19, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Paid Search Agency PR 114

Hubspot

AUGUST 30, 2016

But if you’re not sure where to begin, fear not -- we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Live streaming is a way to broadcast your events to an online audience. How to Live Stream Successfully: A Preparation Checklist for Marketers.

Planning 78

Planning Co-Registration Work Management Contingency Planning 78

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. When considering a purchase, 83% of people trust recommendations from family and friends.

Social Media 91

Social Media Class Word of Mouth Media 91

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. 3 drivers of email marketing’s evolution.

Email Marketing 120

Email Marketing Planning Work Management Marketing Management 120

Hubspot

MARCH 6, 2019

And marketers need to adapt. How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Here's a comprehensive list of tips and tricks every marketer should know to master mobile marketing. What is mobile marketing?

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Biznology

SEPTEMBER 25, 2017

If Facebook wins, within 5 to 10 years we will all live together in one digital room. This is the bull’s-eye demographic for many companies’ marketing. Fifty minutes per day is what the average user spends on Facebook, Facebook Messenger , and Instagram , according to The New York Times. According to eMarketer , 1.8

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Smashmouth Marketing

DECEMBER 26, 2008

an anti-social marketing tactic? Spam Followers I (on Twitter, Facebook, etc.): Spam Followers II (on Twitter, Facebook, etc.): I frankly put this in the same category as Spam Followers II, with a twist. It is not just just following, it is a collection of resumes, expertise, and contact information once you link.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Digilant

OCTOBER 9, 2018

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.”. do you see having a big impact on your 2019 marketing budgets? How does one consumer journey differ from the others?

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion. Spam Followers II (on Twitter, Facebook, etc.) : These are the followers that have absolutely nothing in common with you. I frankly put this in the same category as Spam Followers II, with a twist.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Single Grain

SEPTEMBER 6, 2023

In the world of social media marketing, a Facebook Group is a powerful tool for building a community and promoting your brand. After the Facebook algorithm update that deprioritized brand content several years ago, Groups have become even more important for connecting with your followers. Work With Us What Is a Facebook Group?

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

LeadSquared

MAY 20, 2015

Once upon a time information was scarce, and communication sacred. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. And, if finding information was tough then, it’s way beyond tough now. Strategy 1: Video Marketing. In which case, it would go viral. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. In my opinion, the first step is to look at the vendor's marketing expertise.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SendX

SEPTEMBER 8, 2020

You'll get an email as soon as it's added. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Turn your social media into social marketing.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

JULY 22, 2021

it's 2 hours and 3 minutes), social media has transformed marketing. . Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #7: Instagram Guides Give a New Way to Provide Users with Information. Trend #10: The Popularity of Cause Marketing Is Increasing.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Convince & Convert

APRIL 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It said, “ Why local businesses should stop focusing on their Facebook page.” There are a lot, especially younger demos have lots and lots of Facebook friends.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

B2B Marketing Traction

JULY 8, 2015

A colleague recently emailed me a question about how to get results from social media. Though no direct business has come from the effort, I was receiving a decent amount of comments once the posts were broadcasted. LinkedIn removed the Top Contributor information at the top of each group. Then, the comments ran dry.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

Hubspot

JUNE 23, 2014

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Why Are Marketers Disappointed? But you don''t have to stay frustrated.

Facebook 28

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What type of posts generate the most engagement on Facebook? Image credit: Business 2 Community. 68% of U.S.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convince & Convert

SEPTEMBER 30, 2015

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. This allows you to make more informed decisions, as opposed to shots in the dark. All you need to do is divvy up your content into different “jukeboxes” or categories. Enter Tweet Jukebox.

Social Media 168

Social Media Media Work Management Marketing Management 168

LeadsRX

MARCH 23, 2022

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. How short is the ad? How often I run the ad.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. More importantly, he respects his readers’ time. Attract qualified traffic to your site.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Well, I appreciate it very much.

Work Management 86

Work Management Paid Search Agency Marketing Management Lead Ranking 86

Convince & Convert

DECEMBER 31, 2015

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. This allows you to make more informed decisions, as opposed to shots in the dark. All you need to do is divvy up your content into different “jukeboxes” or categories. Enter Tweet Jukebox.

Work Management 113

Work Management Marketing & Strategy Marketing Management Social Media 113

Convince & Convert

MAY 10, 2012

Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). Infusionsoft , who we use for all of our email stylings. So what if Pinterest does send more traffic equivalently than Facebook to your site? Listen Now. Pinterest 101.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40