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Webbiquity
OCTOBER 20, 2010
But Twitter is a social tool, not a broadcasting medium. Others are more likely to retweet your content when they view you as someone trying to share helpful content with the community rather than just broadcasting your own material. Digg this! More often than not, they end up talking only to themselves. Share this on Bebo.
Webbiquity
SEPTEMBER 13, 2010
The best blogs communicate with readers rather than just broadcasting to them. When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition.
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Webbiquity
FEBRUARY 4, 2011
One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.
Webbiquity
FEBRUARY 22, 2010
Twitter is social media, not a broadcast platform; if you’ve taken an interest in what I tweet, I want to read yours as well, and hopefully we can learn from each other. If the time stamps on your tweets are 1:00, 4:00, 7:00, 10:00…, it’s clear you aren’t actually interacting on Twitter, you’re just broadcasting.
Webbiquity
JUNE 21, 2010
Websites are one-way communication, a broadcast medium. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Create a dialogue. I write about my stuff, you read it. Share this on Bebo. Subscribe to the comments for this post?
Webbiquity
APRIL 19, 2010
Dialog vs. broadcast: in perhaps the biggest shift produced by the rise of social media, prospects now seek two-way communication with vendors rather than passively consuming marketing messages. Conversations are less expensive than broadcasting from a media standpoint, but much more costly in terms of time. Share this on del.icio.us.
Webbiquity
JUNE 23, 2010
Website: broadcast. One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Blog: dialog. Share this on Bebo.
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