brand 
Martech
FEBRUARY 28, 2024
Experiments are not repeatable and playbooks are not fully transferable between companies. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. But the truth is that marketing is not a hard science.
Convince & Convert
JANUARY 4, 2024
It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”
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Marketing Insider Group
SEPTEMBER 29, 2020
But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Your Company Blog? Quick Takeaways.
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. Here are a few reasons why your brand may be missing out.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. Top tactics and channels for reallocating event marketing dollars.
Tiecas
FEBRUARY 21, 2024
In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.
Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.
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It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies.
Speaker: Paul Slack - Vende Digital CEO
If you want to generate revenue as a marketer and not just leads. Producing leads your sales team will love to work with. Targeting key accounts to keep your brand top of mind. Turning leads into opportunities into revenue. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).
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